Determine your customer
Determine who your customer is It all begins with who your customer is. What do they want? What are they struggling with? What do they look like? You need to thoroughly understand how your customer thinks before you can begin. You need to speak their language. Your first step is to do the research to create an imaginary version of your ideal customer. This character, or avatar, should generally represent who you’re trying to reach with your content. You should be making proactive content decisions based on the model you come up with here.